The glory of Lala Deen Dayal was shadowed by the idiosyncrasies of time and tide. He reached the peak of his career and prosperity at the end of the 19th century. The new century witnessed the emerging of problems for the family and the firm. Problems of health, finance and patronage. The massive empire built up by the Lala began to crumble with the death of two of his sons – Dharamchand and Dhyanchand, rather early in life.
When, Raja Dharam Chand died in 1904, Deen Dayal found it difficult to manage the Bombay studio and his own health was failing. Very little is known about Dayal’s wife whose death preceded his own by just a few months. Failing health and problems led to the demise of the grand old man of Photography in July 1905 at Bombay where he had probably come for treatment. The Bombay studio however continued for another five years before it closed down.
The third son Gyanchand held the firm in place until his early demise. Raja Gyan Chand struggled to keep the business going through very difficult times. With the death of the sixth Nizam and withdrawal of privileges and monies, the firm's fortunes declined.
Among the major jobs which were executed during this period were life size oil paintings of Their Imperial Majesties King George V and Queen Mary, supplied for the reception hall of Falaknuma Palace, 84x48” oil paintings of Narendra Pershad Bahadur and Maharajah Kishen Pershad Bahadur executed by a French artist.
Not only did the firm specialise in oil paintings but other special forms of photographic art like porcelain photos and opalines for which the raw material had to be imported from England. The lenses used by the firm were specially manufactured to their specifications by Dallmeyer of London. On the camera lenses is the engraving: “specially made for Raja Deen Dayal & Sons. 1889”. Execution of these jobs involved major outgoing payments.
The funds came but not before the creditors had sounded the death knell of the firm and grabbed all the assets they could lay their hands on. Gyan Chand died in 1919, when his sons were only in their teens with no elder to support them and guide them. Very little is known about the years between 1920 and 1930. The photographic business founded by Lala Deen Dayal was continued by his grandsons of whom Shri Ami Chand was the youngest and took a keen interest in photography.
While Hukumchand managed commercial aspects, Amichand devoted all his time to the technical operations - dividing time between shoots, the darkroom and handfinishing of prints.
If there is one individual modern generations have to thank for still being able to glimpse the wonders of Deen Dayal's magic - it is AmiChand Deen Dayal. Through all his trials and tribulations and the onslaught of the ravages of time, he persevered to present Deen Dayal to the future generations. Almost a century later Deen Dayal's glory has been brought to the Web by his great grand daughter Hemlata Jain.
With a view to preserving the rich Deen Dayal legacy and lack of resources to preserve the heritage, which was facing deterioration, the family accepted the offer of the IGNCA, Delhi, to acquire the collection, house it properly, set up a permanent display and make the material available to scholars and researchers of photography, history and art.
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